Measure Your Online Influence in Social Media Platforms

Unbox You True Reach

One of the most interesting and thought provoking topics included in my under-graduate course was “Influence”. It showed how the most unthinkable and minute elements in society lay claims to political authority and power. Influence could be hidden or displayed openly. Manifestation of Influence in politics relates to diplomatic talks, sanctions and grants. In the era of coalition governments (barring the US and UK) influence is a game-changer in the political arena.

Fast tract and a shift into the digital world. Influence may have different facets to it even in today’s  world of social media. Imagine being a Corporate Relations Manager. You need to build your relations with the present and potential clients. How would you go about doing this? Who would you try to communicate to get the most for your organization. The answer lies in choosing the most Influential ones. And how would you find out these lot of people. Simple. With the launch of services like Klout and PeerIndex. The former has indexed more than 100 Million individuals, scaling their influence on a scale of 1 to 100. Klout goes on to determine your actual reach and the impact your actions have based on your online interaction.

Be the Leader of the Pack

Who would benefit from these values of influences?

A host of people. 

Students- Consider an election. You would definitely try to gain the upper hand by bagging the most influencers on your side. Students are so often glued to social media platforms and hence their measurement of influence could be quite helpful.

Corporates- How about saving a few thousand bucks in advertising? Well this is exactly what you may end up doing if you are able to secure some influential clients. Business we know thrives by the word of mouth.It would also enable the organizations to recruit the best person for the job.

Politicians- Movements, demonstrations and demands could be a success or a failure depending on the influence a group has. If you get the most influential ones on your side possibilities are you may end up with not only the numbers but also the means and resources.
Or simply get your Influence Score and if you happen to be on the higher side than your pals you have the right to all the bragging rights.

For measuring your influence visit:

http://klout.com
http://empireavenue.com/
http://www.peerindex.com/