Social Media For Small Companies

Engage In Social Networks

There has been a paradigm shift in marketing ever since the arrival of the world wide web. So accustomed  were the marketeers with traditional forms of marketing that they somehow did not believe that "internet would help them sell". Things have changed. Iconic launches of the Windows and Apple Inc. have helped changed this notion for the years to come. In a survey conducted by a leading marketing magazine last winter, the internet soared with dollars from marketing revenues. What helped in the influx of these financial resources in an otherwise skeptical sector? Its technology! And social media has a great deal to do with it.

People Love Being Addressed Directly

One of the few things new or smaller organisations need  to do is to do away with  the traditional broadcasting culture. Gone are the days when when your loyal customers would flock for your products after reading about your new endevours in a newspaper or magazine, or see your add in a commercial. Its the age of social media. Things happen on the move.You need to connect with the masses instantly. At times even before your product is launched. Interact, publish and reward and do much more at the social media platform. When you address or make any communication to a customer over a social media forum, it is likely that the person will be satisfied and content. It would imply each customer is looked after well and they hear directly from you.

Let you employees engage on social media platforms responsibly. This would certainly help your brand name expand on the web. Let workers share pictures and events related to the organisation with friends. Remember, many customers are won over in the social media platform than the website. Social media enables individuals to address their issues directly to the organisation.

Activities You May Undertake

 Companies should not restrict their presence on social media platforms only to marketing. Other avenues do exist for companies. Recruitment and other PR related issues could also be addressed at social media platforms. It is important that you choose the right tool and the right platform for engaging in social media for your organisation. A lot of it is determined by the type of product/services you intend to promote and the type of people you want to connect to.

Here are some of the social media sites to get things started:

1 | Facebook
2 | Twitter
3 | LinkedIn
4 | MySpace
                                                                                     5 | Ning
                                                                                     6 | Google Plus+
                                                                                     7 | Meetup