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| Facebook Insights Icon |
Facebook has upgraded its Page Insights giving a more detailed account of the page activity and fans. This is a major step to counter the Google + pages popularty. As the war in the social media platform continues be ready to experience dynamic changes throughout.The Insight Section could be found, like before, on the left hand side of your page.What facebook tries to achieve through its evolving Insights is to make page owners understand the actual performance of their pages.
Insights give vital information on how fans react to posts. A new defination called "Virality" was introduced to implicate the potential of the fans associated with the page. A customisable Export option allows users to collect and work on the page data. Facebook is allowing data to be collected in Excel or CSV file formats.
The sections "Friends of Friends" shows the number of people who are friends with your fans, thus highlighting the people who mite be interested with your page !
The section "People Are Talking About This" shows how many people are discussing things about your page with thier friends. The topics which they can share might range from liking your page to answering your questions.
The Total Reach section is further categorised as Paid, Organic and Viral. A healthy page should strive to achieve maximun organic reach compared to paid reach. The Viral reach is a good option too to consider working on !
Nevertheless, Facebook has answered its critics wanting a better statistical data representation. However it is far from givin us a complete Insight into the dynamics of our pages. Users may be comfused with the repetition of certain metrics. An advice to page owners would be to consider working on metrics which meets their publishing strategy ! So get your priorities right before you set out to work with a particular metric.
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| What's your Reach? |
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