Measure Your Online Influence in Social Media Platforms

Unbox You True Reach

One of the most interesting and thought provoking topics included in my under-graduate course was “Influence”. It showed how the most unthinkable and minute elements in society lay claims to political authority and power. Influence could be hidden or displayed openly. Manifestation of Influence in politics relates to diplomatic talks, sanctions and grants. In the era of coalition governments (barring the US and UK) influence is a game-changer in the political arena.

Fast tract and a shift into the digital world. Influence may have different facets to it even in today’s  world of social media. Imagine being a Corporate Relations Manager. You need to build your relations with the present and potential clients. How would you go about doing this? Who would you try to communicate to get the most for your organization. The answer lies in choosing the most Influential ones. And how would you find out these lot of people. Simple. With the launch of services like Klout and PeerIndex. The former has indexed more than 100 Million individuals, scaling their influence on a scale of 1 to 100. Klout goes on to determine your actual reach and the impact your actions have based on your online interaction.

Be the Leader of the Pack

Who would benefit from these values of influences?

A host of people. 

Students- Consider an election. You would definitely try to gain the upper hand by bagging the most influencers on your side. Students are so often glued to social media platforms and hence their measurement of influence could be quite helpful.

Corporates- How about saving a few thousand bucks in advertising? Well this is exactly what you may end up doing if you are able to secure some influential clients. Business we know thrives by the word of mouth.It would also enable the organizations to recruit the best person for the job.

Politicians- Movements, demonstrations and demands could be a success or a failure depending on the influence a group has. If you get the most influential ones on your side possibilities are you may end up with not only the numbers but also the means and resources.
Or simply get your Influence Score and if you happen to be on the higher side than your pals you have the right to all the bragging rights.

For measuring your influence visit:

http://klout.com
http://empireavenue.com/
http://www.peerindex.com/

Link Facebook fanpage to Twitter account

With the growing importance of facebook fanpages for business, it is essential for us to link it with our twitter account. You could argue that you might as well post on your facebook fanpage instead of tweeting, but twitter is a unique marketing tool in itself. So, you could emerge a winner only if you could integrate the two. How?? I am going to show you that in a few simple steps.

1. Log into your facebook account

2. In a new tab open : http://involver.com/

3. Click on " Get Apps"

4. In the section titled " BASIC APPLICATIONS" click on "INSTALL" below to the Twitter App

5. The next page seeks your permission to add the App to your page.Click on "Add Tweets To Pages"

6. The next page Requests permission for Tweets for pages. Click on "ALLOW"

7. The next page asks for the name of the company you are creating the page for and its phone number.Tick on I have read and accepted the Terms of Service. This is for their promotional policy only.

8.In the next page you are required to field in the user name of the twitter account you want to link your facebook page to. From the drop-down menu select the number of tweets you want to display on your tab.

9.First ADD the username (beginning with @) then click on SAVE CHANGES

10. Go to your fan page where you will notice a new tab labelled as TWITTER

11. Click on the tab and you will see the tweets from your linked twitter page. Wait its not over yet ! go a step ahead. Post selective Tweets on the wall of your fan page by clicking on PUBLISH when you hover your mouse over a particular tweet..

Go ahead and link your facebook Fanpage to Twitter....

The New Face Of Social Media

AN ARRAY OF ACTIVITIES ON THE WEB

Initially I wasn't a social media enthusiast at all..Things changed dramatically when I joined an Internet Marketing firm for my internship in the last year of my graduation. I knew what facebook was and had around 200+ friends at that point of time.. I was there only to connect with my Friends who had gone away for their studies.. Applications on facebook like Farm-ville and City-ville drew my attention at times. However, I wasn't taken into it as my other college friends, most of whom had over 500 friends.

My first experience with social media was with Orkut..It was when I was in high school.Back then no one realized the potential of social media like we do today. It has made significant contributions to the way we think, act and connect. Take the example of President Barrack Obama. He successfully used Twitter in his Presidential campaign and emerged victorious. It is not guaranteed that your social media campaign will always go smooth without any hi-cups. Take the example of the Indian MP Mr. Shashi Tharoor. His Tweets about the "Holy Cows" lead to his resignation from an official post. Such was the momentum social media had gathered over time.

ARE YOU THERE ON ANY OF THESE SOCIAL NETWORKING SITES ?

 I understood the value of social media.It was not only being utilized for connecting and sharing stuffs with ones friends and family. Its being used today as a major marketing strategy. When I got a dissertation assignment for my final semester, I chose the topic "The Impact of Social Media In Politics". Significant developments occurred in the global political arena which caught my attention. By then my experience as an intern gave me the opportunity to understand the dynamics of social media better. Social Media toppled governments one after another and the Egyptian President Hossein Mubarak was the worst sufferer, losing power which he held for 30 years.

TWEETS HELP IN CROWD MOBILIZATION

I consider myself lucky to work in an industry which is very deeply integrated to social media. I get to experience all the latest developments in the field of social media. With limited technical and programming knowledge, I have huge grounds to cover..Lots of interesting things to learn..